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Title: Blue Ocean Strategy

Description: Making the competition Irrelevant. The official site of the International Bestseller written by W. Chan Kim and Renee Mauborgne. Now available in 41 languages!

Keywords:blue, ocean, strategy, blue ocean strategy, blue ocean, creating blue oceans, chan, kim, chan kim, renee mauborgne, renee, mauborgne, how, create, uncontested, market, space, competition, irrelevant, red ocean strategy, red ocean, competitive advantage, porter

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